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肯德基签订战略联盟 洋餐饮搭地铁顺风车
发表于2007年06月02日 出自：第一财经日报
上海肯德基有限公司与上海申通地铁( 11.89,-1.21,-9.24%)有限公司(下称“申通”)签订战略联盟协议，未来五年内，申通将在11条轨道线上提供车站或车站延伸场地用于开设肯德基餐厅。
为了迎接世博会的到来，上海将在2010年发展到11条轨道交通的规模，总轨道交通里程400公里，总站点数量284座，每天运送350多万人次。而轨道交通的配套设施对于不少商家来说是一个机遇。上海申通地铁集团副总裁张焰指出，申通选择合作伙伴是非常慎重的。要考虑这个品牌是否是老百姓喜爱的品牌，有没有优质的服务等。
目前肯德基全国餐厅数目超过1800家，上海则有200家餐厅，其中12家开在轨道交通上。上海肯德基有限公司董事长吕九龙表示，预计肯德基在轨道交通开店的数量将在原来数量上成倍提高。至于双方这一协议是否具有排他性，上海肯德基有限公司总经理刘建明表示，并没有这方面的限制，但是其指出“我们双方有相关默契”。
| 评论人员 |
The Big Shiz |
评论时间 |
2008-07-30 01:11:46 |
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Scripting X |
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2008-07-29 13:59:25 |
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ZeroX |
评论时间 |
2008-07-29 02:48:45 |
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Vette_Boss |
评论时间 |
2008-07-28 06:03:02 |
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andres |
评论时间 |
2008-07-27 20:39:03 |
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